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 New CBS Website for FANS!

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Number of posts : 85
Location : Virginia
Registration date : 2008-07-09

PostSubject: New CBS Website for FANS!   Thu Jul 10, 2008 7:10 pm

TV Week

By Josef Adalian

CBS is teaming with Internet game supplier AirPlay to launch the first interactive game linked to Big Brother.

The Big Brother Live TV Challenge joins the annual array of multiplatform initiatives associated with the networks 9-year-old reality show, including live streaming via RealNetworks and the unedited Big Brother After Dark on Showtime 2.

The AirPlay game will allow Big Brother junkies to compete against other fans in various live Internet and text messaging challenges tied to knowledge of past episodes and predictions of future events on the show.

AirPlaywhich also has launched games tied to Deal or No Deal, the Emmys and sporting eventswill keep track of how players fare throughout the season and award the game winner a trip to the Brother season finale.

Big Brother Live TV Challenge launches Sunday, the same night Big Brother begins its 10th edition.

CBS also is revamping its official Big Brother Web site, allowing users to more fully interact with each other via expanded message boards. Hardcore Brother fans looking to trade gossip about the show have tended to flock to Web sites not associated with CBS.

Other returning elements of CBS cross-platform approach to Big Brother include:

--Live, 24/7 streaming from inside the Big Brother housea soundstage on the Radford lot in Studio Citywill continue to be available via RealNetworks. Cost: $14.99 per month, which includes a subscription to Reals SuperPass service.

--Showtime 2 will bring back its nightly airing of the Brother feed. It will air from midnight to 3 a.m., seven nights a week, for the duration of the show.

--CBSMobile.com will offer a package of services related to the show, including breaking news updates from inside the house, photos and videos.

--House Calls, the Monday-Friday Internet talk show devoted to Big Brother, returns to CBS.com Monday. It will air live at noon Pacific time and will be available for streaming on demand afterward.
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